The Graveyard of Unproduced Scripts
Not everything you like gets produced. Projects die. Other teams get chosen. The details change. Doesn’t mean the writing didn’t rock. Here’s my favorite almost-made-its.
Propel: Micheal A Jordan
The Ask: Create a social campaign for new Propel spokesman Micheal B Jordan, highlighting the impact Propel has on your workouts.
The Answer: Introduce the world to Michael B Jordan’s less-impressive, Propel-less counterpart: Michal A Jordan.
Gatorade: Haterade - A Retrospective
The Ask: Find a way to introduce the long history of Gatorade to a younger audience.
The Answer: Highlight Gatorade’s #1 (and totally made-up) competitor: Haterade.
Gatorade: A World Without Gatorade
The Ask: Show the impact Gatorade has on athletes and how much their game suffers without it, in support of the Dame Lillard-led Go Missing campaign.
The Answer: Show how much a world without Gatorade would devastate sports.
Human Bumper Stickers
The Ask: My brain said Wouldn’t it be funny if there were human bumper stickers?
The Answer: Yes.